Throughout the 2006-2007 winter season, Vail Resorts will offer guests at each of the five mountain resorts the opportunity to participate in a special fundraising effort by contributing $1 on season passes, $1 on online lift ticket transactions, and $1 per room night at its Colorado-based lodging properties. Each dollar raised by Vail Resorts will be matched with 50 cents by the National Forest Foundation. Vail Resorts and the National Forest Foundation expect to raise up to $600,000 (including the matching funds), three to four times more than the National Forest Foundation’s next largest fundraising program of this kind.
Proceeds collected by Vail Resorts will be donated to the National Forest Foundation to fund conservation projects in the two forest areas, which total more than 2.3 million acres. The voluntary $1 contribution will be added to the total amount of a season pass, each online lift ticket transaction or lodging night rate and will be explained to guests prior to their purchase. The National Forest Foundation will administer a process to determine which conservation projects and nonprofit organizations are selected to receive funding. The funds will be used to implement on-the-ground conservation projects in recreation, wildlife habitat improvement and stream restoration. “The national forests offer a spectacular setting for our five mountain resorts, where millions of people of all ages come each year to recreate together. This program with the National Forest Foundation allows us to partner with our guests to further protect, enhance and improve upon these great natural treasures so they may continue to provide memorable experience to those who enjoy recreating in them,” said Rob Katz, chief executive officer of Vail Resorts.
In April 2007, our company donated $225,815 to seven non-profit organizations for conservation projects in Colorado's White River National Forest. The following organizations and projects were selected by the National Forest Foundation to receive funding:
• Wilderness Volunteers, Gore Range Trail and Maroon-Snowmass Trail Wilderness Service Trips
• Friends of the Eagle Nest Wilderness, Wilderness Ecosystem Improvement Project
• Roaring Fork Outdoor Volunteers (RFOV), RFOV 2007 Trail Projects
• Volunteers for Outdoor Colorado (VOC), 2007 VOC Summit County Projects
• Eagle County Youth Conservation Corps, Eagle County Youth Conservation Corps-Project Season 2007
• Colorado Fourteeners Initiative, 2007 White River Fourteeners Project
• Rocky Mountain Youth Corps, Youth Corps Conservation Project
The National Forest Foundation is a nonprofit partner of the U.S. Forest Service. The National Forest Foundation helps the Forest Service improve the health of the 192-million-acre national forest system, and takes action to bring about solutions.